New Opportunity Media Transformation
There is a fundamental transformation of the media industry that is creating a disruption to traditional media companies and well as creating significant opportunities. A Company should position Know More Media to capitalize on these opportunities.
Decline of Traditional Media Publishing
The majority of traditional media are reporting declines in almost all key growth and profitability metrics. The decline in traditional publishing is in part because of an explosion in the supply of media choices relative to the demand. As I earlier pointed out, supply has increased because the cost to produce and distribute content has dropped dramatically because of the emergence of digital and online content.
Media Convergence
Internet Protocol (IP) is the gateway for media convergence. This standard based protocol speaks widely. According to the theory of media convergence, very soon, there will be no more need for having a television and a computer separate from each other, since both would be able to do the job of the other, ultimately making both extinct and creating a new medium from the synthesis.
In the communication perspective, media convergence aims to bring together all forms of media into one single device. The migration of the various analog media channels and businesses to a common digital platform, with the Internet as its primary driver results in low cost media infrastructure.
Media convergence really refers to the merging of capabilities of each individual media channel. Technology is aiding the deletion of individual devices, but this is not what is referred in this case. Media convergence is the ability for an increasingly diverse range of content to be delivered through a range of media channels (digital convergence). Unlike the traditional delivery of TV programs through TV, we can now receive TV programs on both a TV but also a mobile phone, a computer, an Ipod etc. Convergence is not the reduction of devices but the expansion of channels to content combinations.
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